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The Refer-A-Friend Script: The Good “Virus” for Web Businesses

referscript — Tue, 24 Nov 2009 08:54:53 CST

The world is currently up in arms with the potentially lethal AH1N1 or “Swine Flu” virus, and one of the reasons why everyone is so worried is that the virus’ ability to replicate and spread itself rapidly from one person to another. This method of propagation is no stranger to other viruses, however, as they have become notorious for spreading to millions of people in only a short period of time. This “viral” method of propagation has even crossed over online, in fact, as it is now being put to good use by marketers through the refer-a-friend script.

Are you an online entrepreneur and want to attract more customers to your web business? The refer-a-friend script can help you with that. A viral marketing tool, the refer-a-friend script is a computer script that facilitates viral marketing of a website by enabling users to recommend it to their contacts via e-mail. Users visiting the website simply have to fill up a short online form provided by the script, and it will automatically generate an e-mail out of the details written on the form and send it to selected contacts.

The refer-a-friend script spreads information on a website in the same manner as a virus spreads, in the sense that it is spread from one person to another. People who visit the website can use the script to recommend the site to others, and if they in turn like they site they can pass it on to others as well. In time, this viral propagation creates attention about the targeted website, thus creating traffic and attracting potential customers.

The Importance of Confidence in Refer A Friend Script Marketing Stratagems

referscript — Tue, 06 Oct 2009 08:33:51 CDT

It is said that confidence is crucial to the success of any enterprise. And the same can be said for viral refer a friend script marketing. As we all know, viral marketing relies heavily on people to pass on the marketing message to people via “word of mouth”. But in order for a person to become motivated to voluntarily evangelize the message to his or her friends, colleagues and family, the enterprise has to show that person a positive business attitude.

One of the mistakes that web-based entrepreneurs make when using refer a friend script marketing to attract more business is that they think of the worst before it has even begun. Having a negative attitude, however small, can derail even the well-thought out viral marketing strategies and render state-of-the art viral software useless. The lack of confidence a business has on its marketing can easily be discerned by the customer, which in turn can make him lose faith in the marketing message that he or she needs to pass on to others.

Because of the poor economy and an over-saturated market, it is no longer a surprise for online businesses to become apprehensive about how they market their products and services to consumers. However, this negative marketing outlook should be avoided in order to maintain the steady course of a marketing campaign. Having confidence in the refer-a-friend marketing strategies that is being implemented by the business is necessary to endure any setbacks, delays, and problems that may be encountered during this process. This confidence will also, in turn, reflect to the employees of the business and motivate them to become more efficient. And when a customer sees the positive outlook that is being exhibited by the company as a whole, they will become assured of what the company is offering and thus endorse the business to others with confidence.

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referscript — Tue, 06 Oct 2009 08:33:01 CDT

Online infection through refer-a-friend script

Something is considered infectious if it has the capacity to be propagated to significant portion of population by simply starting with few individuals. In the natural world, viruses have this infectious trait. Although not alive in a biological sense, viruses are able to reproduce and propagate in exponential rate by hijacking the resources of their infected hosts. Online infection happens in a similar manner. Computer viruses self-replicate and propagate themselves by hijacking the digital resources of their computer hosts. This same basic principle of infection can be applied in online marketing by integrating a refer-a-friend script in the operation process of a website.

Promoting a website can be tedious and laborious if manually done. It is typically done through link building, content writing, forum posting, submitting to directories, blog posting, and other SEO techniques. All of these are indispensable techniques but there are also some components of marketing that can be done in automated manner. Using a refer-a-friend script in a website is one way of automating a marketing campaign. This script can provide convenience for the customers and visitors of a website by allowing them to send multiple invitations to their contact without necessarily listing all the email addresses. Some more sophisticated scripts are capable of extracting contact information from a single email account with the permission of the account owner.

In order for a refer-a-friend script to be really effective, a website must first be able to attract a significant traffic of visitors. A website must first be highly optimized for search engines. The visitors can potentially become customers, who in turn will attract other visitors and customers. Thus, the campaign can reach the status of viral infection. Instead of just a single campaigner for a website, other people will be involved. The customers and visitors themselves will become the marketers.

The commonality of refer-a-friend script

If you have recently have tried signing-up for any new internet services such as job search site, video uploading, online newsletter, or project management site, you probably have encountered referral forms that require you to enter your own email address or email addresses of some of your contacts. Most sites would require you to enter your own email account details. You will also be required to open you email to receive that confirmation of your subscription. You would then need to click a confirmation link or enter a confirmation code before your account will be created. This type of form utilizes a refer-a-friend script to send automatic email invitations to your email contacts.

Virtually all online services and new transactions require your email account details to be processed or availed. In most of these online services and transactions, you will need to use your email account details to set-up an account. The mandatory requirement of the email account details is a marketing strategy that utilizes a refer-a-friend script. Basically, the script is part of referral system that allows the websites to get referrals from their new subscribers. In this manner, leveraging is achieved. This means that new potential customers or subscribers will be generated through your referrals and also using your subscriber identity as the sender. This type of strategy was first successfully used by social networking sites.

Formerly, refer-a-friend script applications were used only by big online companies. However, these applications are now accessible even to ordinary individuals and start-up online companies. There are even online resources that offer free scripts that can be customized and copy-pasted. As long as the minimum server requirement is met, the scripts will function effectively in generating new potential customers or subscribers. If properly initiated, the entire process can be made fully automated.

Refer a Friend Scripts: Pros and Cons

referscript — Mon, 07 Sep 2009 21:44:22 CDT

There many gadgets and tools out there that can help make web marketing easier, but none of these would prove to be as popular as the tell-a-friend scripts. Also called as the refer-a-friend script, the tell-a-friend script is handy viral marketing software that helps users recommend a site to their friends and family. If you have visited webpages from commercial blogs and websites, chances are you have already seen one in action. But what are the advantages and disadvantages of using this software to promote websites?

The main advantage of using refer a friend scripts is that it uses the word-of-mouth to spread marketing messages across the existing online communication medium of e-mail. Through the script, visitors are able to recommend the website to their friends and relatives easily with e-mail, and the people who get the recommendation in turn can refer it to others. If done correctly, the messages can spread across large online networks rapidly and thus catch the attention of hundreds if not thousands of people. What’s more, since everything is done almost entirely by e-mail, the script uses little or no resources to set up and maintain.

However, because it relies heavily on the power of viral communication the results of a viral marketing campaign suing refer a friend scripts is mixed; the script may either bring in little traffic or a large amount. Also, it takes a significant amount of time for a tell-a-friend script to achieve positive feedback, so if getting a quick boost from the script in terms of traffic is nearly impossible.
Although tell-a-friend scripts are known to be effective, they should not be relied on as the sole marketing tool for a website. It is recommended that the script be complemented with other marketing tools and effective strategies in order for it to operate at premium effectiveness

How Refer a Friend Scripts Harness Web Marketing Principles

referscript — Thu, 14 May 2009 04:06:40 CDT

In web marketing, there are few simple rules you must follow to achieve success: You must use pre-existing communication networks. The transfer of information must be easy and highly efficient. And most of all, it must take advantage of common behaviors of the average consumer. If you own a business online, then you must adhere to all of these web marketing principles most of if not all of the time. Luckily, there are tools out there on the web designed to help entrepreneurs stay true to their marketing goals. One such web marketing tool that follows all these web marketing principles and increase awareness of any online business at the same time is the refer a friend script.

Also known as the tell a friend script, the refer a friend script is a handy little tool which web entrepreneurs can use to market their business to a wide Internet audience. What makes this computer script special from other web marketing strategies is that it follows all the basic web marketing principles. First of all, it harnesses existing social communication networks online. The script uses standard electronic messaging to share info, so basically every human being on the planet with an e-mail address has the potential to be aware of the website and, in turn, become a paying customer.

Because it utilizes e-mail messaging, the refer a friend code gives the consumer the ability to easily transfer information about the business to his or her contacts. All scripts support all major email clients like Gmail and Yahoo! Mail, while more sophisticated versions of this code have built-in, independent messaging programs which can send messages without the use of third-party clients. Also, these scripts are created using HTML and PHP language, so they are very easy to integrate to almost every website on the Net.

Finally, the refer a friend script utilizes the common behavior of the consumer which is social interaction. We humans are social beings, and it is our inclination to share with one another that the script takes opportunity of to spread information about the target business. And it is this principle, along with the ones mentioned earlier, that makes these kinds of marketing tools highly successful and profitable.